Privacy Policy

Information We Collect About You and How We Collect It

We collect several types of information from and about you, including the following:

Information that you provide to us:

• When you fill out forms on our Website such as, for example, if you fill out our “Contact” form, request information from us, including about our Customer Value Agreement, request services, or request a quote, you may provide your name, email address, phone number, Company name, your zip code and/or postal address, and information that you may be interested in hearing from us about or is needed to fulfill your request. You may also provide this information when you opt-in to receive marketing materials and other equipment related information, including receiving information from Caterpillar. You may also provide your zip code when you are looking for a nearby sales representative or one of our locations.

• When you apply for a position with us, you may provide your name, email address, phone number, and other information relevant to your application, such as, for example, your resume, your employment and educational background, including any relevant certifications or coursework, recommendations, and any relevant health information/restrictions. Depending on the position you are applying for, we may further do a background check, which may include a Motor Vehicle Report.

• When you create an account or order, for example, parts, you will be directed to Caterpillar’s website and may provide your name, email address, phone number, Company name, postal address, and Dealer customer number.

• If you apply for financing or the Cat^® Card, we may collect your business name and your business’ postal address, billing address, phone number(s), fax number, tax ID number and additional information about your business which will be on the application form; information regarding the business’ owners including names, postal address, phone number, Social Security Number, net worth, income, housing payment, bank account information and balances, references, and signatures.

• When you purchase products or services from us, or contact us about the products and services we offer, we may collect your name, email address, phone number, Company name, company position, area of responsibility, postal address, contents of your communications with us (if certain communication platforms are used), information regarding the specific product and services you have purchased, such as, for example, serial numbers, equipment details, use, repair and service histories, fuel information, product line, ownership and equipment status, and information regarding your purchase, such as, for example, invoice information, purchase order information, warranty information, and contact information (collectively “Transaction Data”).

• When you visit one of our locations, call us, or attend one of our events or trade shows, we may collect your name, email address, phone number, Company name, postal address, areas of interest. We may also receive this information if you contact Caterpillar or visit a Caterpillar site and are located within our region.

At the bottom pages of our Website, there are social media plugins, including:

• https://www.facebook.com/hopennmachinery
• https://www.instagram.com/hopenncat/?hl=en
• https://www.twitter.com/HOPennMachinery
• https://linkedin.com/company/hopennmachinery
• https://www.youtube.com/@HOPennCat

No personal information is transmitted to these Social Media via our Website unless you click on the links to the corresponding Social Media. By clicking on the plugin button, you will be redirected to our respective social media pages. For this to occur, we may collect cookies in order to connect you to the respective Social Media and your browser may transmit the IP address of your device to the server of the Social Media, as well as the browser’s technical data. Additionally, the browser transmits information relating to the desired content. Further, the providers of the social media pages may use information on your behavior and interests and may also use cookies and tracking technologies to analyze and improve their services. We cannot control the personal information the browser transmits or how Social Media processes your information. For more information about the processing of your information by Social Media, please refer to the respective Social Media privacy notices and cookie policies. If you provide information to be published or displayed on Social Media, such information is accessible by the general public and is being disclosed at your own risk.

Information that we collect automatically:

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including the resources that you access and use on the Website, your location, and traffic data.
• Information about your computer and internet connection, including your IP address, operating system, and browser type. The information we collect automatically includes personal information, which we may maintain or associate with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
• Speed up your searches.
• Recognize you when you return to our Website.
• Estimate our audience size and usage patterns.
• Store information about you and your preferences, allowing us to customize our Website according to your individual interests, to evaluate our marketing effectiveness, including how our Website is performing, the number of Website visitors, the Website interactions and duration, and to provide insights about how you and our customers interact with us and to analyze such information to enhance your experience and to send advertisements to you based on your interests and your location. The technologies we use for this automatic data collection may include:
• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

Additional Uses of Information

We may also use and disclose your information for one or more of the following purposes:

• To present our Website and its contents to you.
• To provide you with information, products, or services that you request from us.
• To fulfill any other purpose for which you provide it.
• To provide customer service.
• To assist with the Caterpillar rewards program.
• To provide you with any notices about your account.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to our Website or any products or services we offer or provide though it.
• To allow you to participate in interactive features on our Website.
• To improve our Website, including administration and technology management (e.g., optimizing our Website).
• To protect our security, including detecting threats and protecting against fraudulent or malicious activity or, if we believe it is necessary, to protect against any harm to the rights, property or safety of our company, our customers, or others.
• To respond to law enforcement requests as required by applicable law, court order, or governmental regulation.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

We may also use your information to contact you about the products and services that we offer that may be of interest to you. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data. For more information, see Choices About How We Use and Disclose Your Information.

Choices About How We Use and Disclose Your Information

You have choices regarding the personal information you provide to us. You have with the following mechanisms to control your information:

Cookies

A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. You will be prompted to make a decision regarding cookie settings on your first visit to the website. However, you may also adjust your cookie settings at any time via the paperclip icon on the bottom left of any H.O. Penn webpage. Please note, your choices may affect your ability to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

Third Party Tracking

We may also use third party advertisements, analytics, and tracking tools, such as Google Ads and/or Google Analytics, to help us market our goods and services. These tools gather data to show you and measure the performance of our advertisements. This data comes from tracking technologies set by us or the third party, the information you provide, your browsing activity, and/or information from advertisements. For example, we may use Google Ads for remarketing services for advertising our products and services. Google uses certain tracking technologies or unique device identifiers, in combination with their own data, to show you ads, which may be based on, for example, your visit(s) to our Website and/or search terms that you use. You can opt out of the Google Marketing Platform’s use of tracking by visiting My Ad Center (google.com). You can also read Google’s privacy policy here Privacy Policy – Privacy & Terms – Google. Additionally, you can opt out of the use of certain cookies by visiting your preference settings via the paperclip icon on the bottom of any H.O. Penn webpage. Information we obtain through Google Ads may also be shared with Caterpillar and their affiliates to improve our marketing and services of Caterpillar products.

Promotional Offers and Advertisements

If you receive a promotional or marketing email, you may unsubscribe to be omitted from future email promotional or marketing campaigns. At times, you will also have the ability to opt-out of receiving marketing information. However, any opt-out does not apply to information provided to us as a result of a purchase, warranty, product service experience or other transactions.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.]