Last modified: 08/15/2024
H.O. Penn (“Company,” “we,” “us”) is committed to respecting your privacy. This Privacy Policy outlines the types of information we collect, how we use it, disclose it, and protect it.
This Policy applies to information collected when you:
This Policy does not cover information collected by third parties or through links on our Website.
By using our Website or providing information, you agree to this Policy. Please review it periodically for updates.
Our Website is not intended for children under 16. We do not knowingly collect information from them. If we learn that we have collected such information without parental consent, we will delete it. Contact us at 845-437-1200 if you believe we have such information.
We collect several types of information from and about you, including the following:
When you fill out forms on our Website such as, for example, if you fill out our “Contact” form, request information from us, including about our Customer Value Agreement, request services, or request a quote, you may provide your name, email address, phone number, Company name, your zip code and/or postal address, and information that you may be interested in hearing from us about or is needed to fulfill your request. You may also provide this information when you opt-in to receive marketing materials and other equipment related information, including receiving information from Caterpillar. You may also provide your zip code when you are looking for a nearby sales representative or one of our locations.
When you apply for a position with us, you may provide your name, email address, phone number, and other information relevant to your application, such as, for example, your resume, your employment and educational background, including any relevant certifications or coursework, recommendations, and any relevant health information/restrictions. Depending on the position you are applying for, we may further do a background check, which may include a Motor Vehicle Report.
When you create an account or order, for example, parts, you will be directed to Caterpillar’s website and may provide your name, email address, phone number, Company name, postal address, and Dealer customer number.
If you apply for financing or the Cat® Card, we may collect your business name and your business’ postal address, billing address, phone number(s), fax number, tax ID number and additional information about your business which will be on the application form; information regarding the business’ owners including names, postal address, phone number, Social Security Number, net worth, income, housing payment, bank account information and balances, references, and signatures.
When you purchase products or services from us, or contact us about the products and services we offer, we may collect your name, email address, phone number, Company name, company position, area of responsibility, postal address, contents of your communications with us (if certain communication platforms are used), information regarding the specific product and services you have purchased, such as, for example, serial numbers, equipment details, use, repair and service histories, fuel information, product line, ownership and equipment status, and information regarding your purchase, such as, for example, invoice information, purchase order information, warranty information, and contact information (collectively “Transaction Data”).
When you visit one of our locations, call us, or attend one of our events or trade shows, we may collect your name, email address, phone number, Company name, postal address, areas of interest. We may also receive this information if you contact Caterpillar or visit a Caterpillar site and are located within our region.
At the bottom pages of our Website, there are social media plugins, including:
No personal information is transmitted to these Social Media via our Website unless you click on the links to the corresponding Social Media. By clicking on the plugin button, you will be redirected to our respective social media pages. For this to occur, we may collect cookies in order to connect you to the respective Social Media and your browser may transmit the IP address of your device to the server of the Social Media, as well as the browser’s technical data. Additionally, the browser transmits information relating to the desired content. Further, the providers of the social media pages may use information on your behavior and interests and may also use cookies and tracking technologies to analyze and improve their services. We cannot control the personal information the browser transmits or how Social Media processes your information. For more information about the processing of your information by Social Media, please refer to the respective Social Media privacy notices and cookie policies. If you provide information to be published or displayed on Social Media, such information is accessible by the general public and is being disclosed at your own risk.
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
We may also use and disclose your information for one or more of the following purposes:
We may also use your information to contact you about the products and services that we offer that may be of interest to you. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data. For more information, see Choices About How We Use and Disclose Your Information.
We may disclose any information that does not identify any individual, including aggregated information, without restriction. We may share information we collect about you with Caterpillar Inc. and its subsidiaries. You can find Caterpillar’s Global Data Privacy Statement at http://www.caterpillar.com/dataprivacy.
We may disclose personal information that we collect or you provide as described in this
privacy policy:
You have choices regarding the personal information you provide to us. You have with the following mechanisms to control your information:
A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. You will be prompted to make a decision regarding cookie settings on your first visit to the website. However, you may also adjust your cookie settings at any time via the paperclip icon on the bottom left of any H.O. Penn webpage. Please note, your choices may affect your ability to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
We may also use third party advertisements, analytics, and tracking tools, such as Google Ads and/or Google Analytics, to help us market our goods and services. These tools gather data to show you and measure the performance of our advertisements. This data comes from tracking technologies set by us or the third party, the information you provide, your browsing activity, and/or information from advertisements. For example, we may use Google Ads for remarketing services for advertising our products and services. Google uses certain tracking technologies or unique device identifiers, in combination with their own data, to show you ads, which may be based on, for example, your visit(s) to our Website and/or search terms that you use. You can opt out of the Google Marketing Platform’s use of tracking by visiting My Ad Center (google.com). You can also read Google’s privacy policy here Privacy Policy – Privacy & Terms – Google. Additionally, you can opt out of the use of certain cookies by visiting your preference settings via the paperclip icon on the bottom of any H.O. Penn webpage. Information we obtain through Google Ads may also be shared with Caterpillar and their affiliates to improve our marketing and services of Caterpillar products.
If you receive a promotional or marketing email, you may unsubscribe to be omitted from future email promotional or marketing campaigns. At times, you will also have the ability to opt-out of receiving marketing information. However, any opt-out does not apply to information provided to us as a result of a purchase, warranty, product service experience or other transactions.
You can review and correct your personal information by logging into your account and editing your information.
You may also send us an email at [insert] to request to correct or delete any personal information that you have provided to us. We may not be able to accommodate a request to change or delete your information if we believe the change would violate any law or legal requirement or cause the information to be incorrect or if we need to maintain your information because we have an ongoing business relationship.
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.]
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you [by email to the [primary] email address specified in your account] [and/or] [through a notice on the Website home page/[other notification method]. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.