Last modified: 10/16/2023
describes what information we may collect about you or what information you may provide to
us and our practices for using, disclosing, and protecting that information.
Specifically, this policy applies to information we collect:
When you visit our website at www.hopenn.com and related pages including our dealer
e-site on parts.cat.com (“Website”).
In email, text, and other electronic messages between you and H.O. Penn.
When you visit one of our locations or attend one of our events.
When you contact us, request or subscribe to receive information from us, or apply to
finance equipment purchases.
It does not apply to information collected by:
Any third party, including through any application or content (including advertising) that
may link to or be accessible from or through the Website.
Please take a moment to familiarize yourself with our privacy practices. If you do not agree
with our policies and practices, your choice is not to use our Website or provide us with your
information. By accessing or using this Website or by providing us with your information, you
agree to this Policy. This Policy may change from time to time (see Changes to Our Privacy
Policy). Your continued use of this Website or provision of information to us after we make
changes is deemed to be an acceptance of those changes, so please check the Policy
periodically for updates.
Children Under the Age of 16
Our Website is not intended for children under 16 years of age. We do not knowingly collect
personal information from children under 16. If you are under 16, do not use or provide any
information on this Website, register on the Website, make any purchases through the
Website, use any of the interactive features of this Website, or provide any information about
yourself to us. If we learn we have collected or received personal information from a child
under the age of 16 without verification of parental consent, we will delete that information. If
you believe we might have any information from or about a child under 16, please contact us at
Information We Collect About You and How We Collect It
We collect several types of information from and about you, including the following:
Information that you provide to us:
When you fill out forms on our Website such as, for example, if you fill out our
“Contact” form, request information from us, including about our Customer Value
Agreement, request services, or request a quote, you may provide your name, email
address, phone number, Company name, your zip code and/or postal address, and
information that you may be interested in hearing from us about or is needed to fulfill
your request. You may also provide this information when you opt-in to receive
marketing materials and other equipment related information, including receiving
information from Caterpillar. You may also provide your zip code when you are looking
for a nearby sales representative or one of our locations.
When you apply for a position with us, you may provide your name, email address,
phone number, and other information relevant to your application, such as, for
example, your resume, your employment and educational background, including any
relevant certifications or coursework, recommendations, and any relevant health
information/restrictions. Depending on the position you are applying for, we may
further do a background check, which may include a Motor Vehicle Report.
When you create an account or order, for example, parts, you will be directed to
Caterpillar’s website and may provide your name, email address, phone number,
Company name, postal address, and Dealer customer number.
If you apply for financing or the Cat® Card, we may collect your business name and your
business’ postal address, billing address, phone number(s), fax number, tax ID number
and additional information about your business which will be on the application form;
information regarding the business’ owners including names, postal address, phone
number, Social Security Number, net worth, income, housing payment, bank account
information and balances, references, and signatures.
When you purchase products or services from us, or contact us about the products and
services we offer, we may collect your name, email address, phone number, Company
name, company position, area of responsibility, postal address, information regarding
the specific product and services you have purchased, such as, for example, serial
numbers, equipment details, use, repair and service histories, fuel information, product
line, ownership and equipment status, and information regarding your purchase, such
as, for example, invoice information, purchase order information, warranty information,
and contact information (collectively “Transaction Data”).
When you visit one of our locations, call us, or attend one of our events or trade shows,
we may collect your name, email address, phone number, Company name, postal
address, areas of interest. We may also receive this information if you contact
Caterpillar or visit a Caterpillar site and are located within our region.
At the bottom pages of our Website, there are social media plugins, including
https://www.twitter.com/HOPennMachinery; H.O. Penn – YouTube; and
https://linkedin.com/company/hopennmachinery/ (“Social Media”). No personal
information is transmitted to these Social Media via our Website unless you click on the links to
the corresponding Social Media. By clicking on the plugin button, you will be redirected to our
respective social media pages. For this to occur, we may collect cookies in order to connect you
to the respective Social Media and your browser may transmit the IP address of your device to
the server of the Social Media, as well as the browser’s technical data. Additionally, the
browser transmits information relating to the desired content. Further, the providers of the
social media pages may use information on your behavior and interests and may also use
cookies and tracking technologies to analyze and improve their services. We cannot control the
personal information the browser transmits or how Social Media processes your information.
For more information about the processing of your information by Social Media, please refer to
the respective Social Media privacy notices and cookie policies. If you provide information to
be published or displayed on Social Media, such information is accessible by the general public
and is being disclosed at your own risk. Information that we collect automatically:
As you navigate through and interact with our Website, we may use automatic data collection
technologies to collect certain information about your equipment, browsing actions, and
Details of your visits to our Website, including the resources that you access and use on
the Website, your location, and traffic data.
Information about your computer and internet connection, including your IP address,
operating system, and browser type.
The information we collect automatically includes personal information, which we may
maintain or associate with personal information we collect in other ways or receive from third
parties. It helps us to improve our Website and to deliver a better and more personalized
service, including by enabling us to:
Speed up your searches.
Recognize you when you return to our Website.
Estimate our audience size and usage patterns.
Store information about you and your preferences, allowing us to customize our
Website according to your individual interests, to evaluate our marketing effectiveness,
including how our Website is performing, the number of Website visitors, the Website
interactions and duration, and to provide insights about how you and our customers
interact with us and to analyze such information to enhance your experience and to
send advertisements to you based on your interests and your location.
The technologies we use for this automatic data collection may include:
Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your
computer. You may refuse to accept browser cookies by activating the appropriate
setting on your browser. However, if you select this setting you may be unable to
access certain parts of our Website. Unless you have adjusted your browser setting so
Additional Uses of Information
We may also use and disclose your information for one or more of the following purposes:
To present our Website and its contents to you.
To provide you with information, products, or services that you request from us.
To fulfill any other purpose for which you provide it.
To provide customer service.
To assist with the Caterpillar rewards program.
To provide you with any notices about your account.
To carry out our obligations and enforce our rights arising from any contracts entered
into between you and us, including for billing and collection.
To notify you about changes to our Website or any products or services we offer or
provide though it.
To allow you to participate in interactive features on our Website.
To improve our Website, including administration and technology management (e.g.,
optimizing our Website).
To protect our security, including detecting threats and protecting against fraudulent or
malicious activity or, if we believe it is necessary, to protect against any harm to the
rights, property or safety of our company, our customers, or others.
To respond to law enforcement requests as required by applicable law, court order, or
In any other way we may describe when you provide the information.
For any other purpose with your consent.
We may also use your information to contact you about the products and services that we offer
that may be of interest to you. If you do not want us to use your information in this way, please
check the relevant box located on the form on which we collect your data. For more
information, see Choices About How We Use and Disclose Your Information.
Disclosure of Your Information
We may disclose any information that does not identify any individual, including aggregated
information, without restriction.
We may disclose personal information that we collect or you provide as described in this
To our partners, for example, if you are renting equipment.
To Caterpillar to (i) use to assist us with marketing, including sending relevant
information to you based on your Transaction Data or your interactions with us and
Caterpillar; (ii) to understand and analyze your information, including your Transaction
Data, to improve customer service and to consider sales and marketing trends; (iii) to
assist us in improving customer experiences; and, (iv) if Caterpillar has its own
information about you, to combine information Caterpillar has about you with any
information we provide to Caterpillar, including Transaction Data, for Caterpillar’s own
Notice for Caterpillar.com .
To contractors, service providers, and other third parties we use to support our
In corporate transactions, we may share your information with a potential buyer or
successor to evaluate or conduct a merger, divestiture, restructuring, reorganization,
dissolution, or other sale or transfer of some or all of our assets (“business deal”),
whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding,
in which personal information held by us about our Website users is among the assets
transferred, which may occur prior to consummation of such business deal.
To fulfill the purpose for which you provide it. For example, if you are applying for
financing or the Cat® Card, we may share your application information with the
appropriate third party to process your application for financing or credit.
For any other purpose disclosed by us when you provide the information.
With your consent.
Choices About How We Use and Disclose Your Information
You have choices regarding the personal information you provide to us. You have with the
following mechanisms to control your information:
Cookies. You can set your browser to refuse all or some browser cookies, or to alert you
parts of this site may then be inaccessible or not function properly.
Promotional Offers and Advertisements. If you receive a promotional or marketing
email, you may unsubscribe to be omitted from future email promotional or marketing
campaigns. At times, you will also have the ability to opt-out of receiving marketing
information. However, any opt-out does not apply to information provided to us as a
result of a purchase, warranty, product service experience or other transactions.
Accessing and Correcting Your Information
You can review and correct your personal information by logging into your account and editing
You may also send us an email at [insert] to request to correct or delete any personal
information that you have provided to us. We may not be able to accommodate a request to
change or delete your information if we believe the change would violate any law or legal
requirement or cause the information to be incorrect or if we need to maintain your
information because we have an ongoing business relationship.
We have implemented measures designed to secure your personal information from accidental
loss and from unauthorized access, use, alteration, and disclosure.
The safety and security of your information also depends on you. Where we have given you (or
where you have chosen) a password for access to certain parts of our Website, you are
responsible for keeping this password confidential. We ask you not to share your password
Unfortunately, the transmission of information via the internet is not completely secure.
Although we do our best to protect your personal information, we cannot guarantee the
security of your personal information transmitted to our Website. Any transmission of personal
information is at your own risk. We are not responsible for circumvention of any privacy
settings or security measures contained on the Website.]
material changes to how we treat our users’ personal information, we will notify you [by email
to the [primary] email address specified in your account] [and/or] [through a notice on the
identified at the top of the page. You are responsible for ensuring we have an up-to-date active
and deliverable email address for you, and for periodically visiting our Website and this privacy
policy to check for any changes.